Client: Pulse International
Pulse International is an equipment manufacturer for the tattoo industry. I served as the principal and creative director for fifteen years. I oversaw the creation of logos, forms, websites, blogs, catalogs, stickers, T-shirts, products, packaging, advertising and promotional materials.
Being with a brand from the beginning, to explore and develop it's identity, has been a unique experience. I've had a front row seat for what has worked and what hasn't. Building this business has taught me a golden rule -The journey is the reward.
My favorite thing to design was stickers. I take tremendous pride in knowing that over 100,000 stickers are out in the world, stuck to something, because of me.